How I grew my Pinterest page to 25K monthly viewers in only a few months

 When I created my Pinterest profile for my website back in July I envisioned working on the social media aspect of the website through all of the major outlets (Facebook, Twitter, etc).
I was going to get hundreds of likes on Facebook and retweets every day and see my social media presence grow rapidly. However, I quickly learned that I didn’t want to put my eggs in a bunch of baskets and be just okay at all of them.
I decided to find one social media platform to bring organic traffic to this website.  Choosing Pinterest wasn’t a hard option for me for two main reasons: 1) I knew that there was an untapped market to grow my website and target dad’s needing help managing their time better while they worked from home, and 2) I wanted to learn something new that was going to take some time to figure out and add another skill to my social media repertoire.
Now that I decided on Pinterest I had zero ideas on how to effectively use the website. I simply viewed it as of another Facebook or Twitter when in reality it’s really another search engine similar to Google.
I needed to find a way to get better at using Pinterest and use it effectively so I searched far and wide to find the best free books and courses about gaining organic traffic to Pinterest.
This eventually led me Laura Rike’s website.  I didn’t know it at the time but she would quickly become one of the most influential people in the growth of my business.
I signed up for her Pintastic Rockstars course and used a lot of the strategies she provided to get my Pinterest profile organized. A lot of the strategies her course provided have helped me get to over 25,000 monthly views in roughly 4 months (my page has been available since July, but I didn’t really focus on Pinterest content until October).
What are some of the things you can do when creating your profile that will quickly get you organic traffic? Keep reading to find out how I grew my page.

Keyword optimization

As I mentioned earlier Pinterest is a lot like Google when it comes to rankings and how easily your profile will be found when someone is searching for a specific topic. You should have all of the keywords that you want to rank for in your headline and profile sections.

Create your pins

You should always use keywords that will help attract your target customers to your profile and website.
I’m not saying you should simply pepper your pin description with keywords with only commas separating them, but you should be able to organically sprinkle the keywords you want to use to describe them.

Create boards

Creating your boards will be the most important part of your Pinterest profile. These boards will be the difference between you getting two or three website visits a day compared to  20 or 30.
Before I switched servers (a horrible and utterly shocking day) I was getting between 8 to 10 visits to my website each day based on Pinterest pins that directed back to my website.
When you create your boards you again want to use specific keywords that you would like to rank for. Your boards should be an extension of your overall marketing strategy for your website, and this should hit home specific points of interest that your target customers can relate to.
Since changing the direction of my website, I have focused on time management and helping dads become more organized. (A blessing in disguise for losing my content).
Once you create the boards you should focus on finding content that will relate to your customers.
You don’t simply want to click suggestive pins without doing your proper research because you could get a warning from Pinterest about a pin being deemed potentially harmful to your customer’s devices.
So make sure you optimize your words to keep the content lined up with the overall brand message.

Create great looking pins

I’m not very creative. Chances are a lot of you might not be either, but that doesn’t mean you can’t create pins that will stand out to your target customer.
The image on your pin can make a huge difference in how many saves and followers you gain.
Here’s a look at one of the pins on my profile.
Here’s one from Laura Rike’s Pinterest template file.
Do you see the difference? This was one of the most popular pins on my page and Laura’s creativity shines throughout the template pack (grab a copy here).
There are a number of ways you can get quality Pinterest pins if you are not creative in that way. You can purchase some, you can offer services in exchange for Pinterest pin images, or you can hire someone to create the images for you.
Until you are making the big bucks I would recommend trying to barter with someone or purchasing a template at a good price if possible.

80/20 rule

The goal of your Pinterest profile is to get traffic back to your website and you can only do that by growing your monthly viewer’s and followers.
The 80/20 rule comes into effect because you want to promote other content on Pinterest 80% of the time while also promoting your own content 20% of the time.
You may ask yourself how can I promote 20% of my content if I barely have anything on the website? This is when you get creative and repurpose your content in a number of ways.
If you have created videos for your website you can transcribe the videos and turned it into a blog post. You can also flip that around and turn your blog post into a video.
You can also use your content to create landing pages for various products and services on your website, or by utilizing affiliate links.
Once you have the 80/20 rule figured out followers will realize that your content is much more valuable to them.

Join group boards

Joining group boards should be one of the first things you try to do when establishing your Pinterest profile. This can be an excellent way to not only gain more monthly viewers but also bring large amounts of traffic to your site.
I would recommend trying to join between 15 and 20 group boards to start out with a few boards pertaining to different categories of the overall message of your brand.
There may be specific rules for each group board so make sure you follow them closely and avoid getting kicked out for not following the rules.

Grow your monthly views with these tips

So now that you have looked at a few of the ways I grew my Pinterest profile from zero monthly viewers to 25,000, which ones will you work on first?
Leave me a comment below and if you’re interested in taking your Pinterest game to the next level check out Laura Rike’s Pinterest Boot Camp that is happening Monday 2/25/19!
We’ll talk soon!
Links in this post

3 Time Management Tips I Learned in 2018

Last year saw a lot of major changes to my life. I got fired from a job with a boss that I couldn’t stand, and found a hotel that has been everything I though it could be when I saw the brand name.

I also created this website, then subsequently lost almost all of the data after switching servers (a rough outcome but I’m past it now!).

I also saw my wife take the first steps of her new career, and couldn’t more proud of her! My kids are all healthy, smart, and wacky, and I’m proud to be their dad.

But besides all that I wanted to share with you some of the tips I learned to become better at time management, and hope you can take something away from it that will help you dominate 2019.

Here are the three time management tips I learned in 2018.

Don’t Over-schedule Yourself

The first time management tip I learned in 2018 was not to over-schedule myself when it comes to getting projects done. There were a lot of changes in my freelancing business that made me look inside myself to determine what jobs were most important.

At one point I juggled four major projects at one time and missed the deadline for two of them. I didn’t look good to my editors after dropping the ball and it was something I made sure wouldn’t happen again.

I decided to trim off a few of the repetitive tasks and focused on the ones that I could do you in an efficient manner. If you are finding that you are putting to much on your plate and still not getting things done then you may need to do exactly what I did.

Don’t be the business owner that falls behind on important projects and can’t catch up even with free time slots available

Block Out Time For Specific Tasks

Did you know that multitasking when running your business can be fun and rewarding, but also keep you from working at your most productive pace?

I always try to carve out time to work on specific tasks and projects and if I noticed that I want to hammer out a few of the same thing then I will work on it in batches.

Working on specific things in batches is one of the most common methods used by online business owners. For example, if you write kick-ass content, wouldn’t it be smarter to write a few posts in one shot and then schedule them for a later release date?

Blocking time for batch work is one of the quickest ways to get things done and you will see how it will make your online business more streamlined and automated once you get everything into an affective rhythm.

Make Time For Yourself and Your Family

Carving out time in your day shouldn’t just be about growing your business. You should also create time to spend with your family and also for yourself.

This can be as simple as working on your business from 9 AM to 5 PM, and then shutting things down for the rest of the night. You would be able to spend time enjoying dinner with your family, playing games with your kids, and also winding yourself down from what could have been a busy day. (I just spent this past weekend getting my butt handed to me in dots and boxes by my nine and five-year-olds! It was insanely fun even if I did lose.)

Completely focusing on your work is not healthy and it will only create resentment from your family members. You can own a business and you can still push things to the max and build something successful for yourself, but still remember why you are creating the business in the first place.

My 2019 Word of the Year

The word of the year I a focusing on is progress. Not only will I make progress in growing my website and time management skills, but I will also make strides to become the best father and husband I can be.

How do I plan on making progress this year? I will be working with a yet to be determined coach to grow my business, and I will also try to make arrangements to go to some parenting conferences that are geared towards dads.

I know as long as I have the drive to become successful my determination will be the key to improving every aspect of my life in 2019.

So now that you have seen what my three biggest time management tips were from 2018 what are some of the ways you plan on improving your time management this year. Leave a comment below and don’t forget to grab a copy of my Daily Planner before you go!

Bonding With Your Newborn: A repost

Disclaimer: This is a post that I wrote for a website that is now defunct. But all credits will still go to owner Todd Weitzman.

“You will lose sleep. Lots of sleep.” Those are always the first words I say to a new father when he asks me about taking care of his newborn baby.

The months leading up to the baby being born will be full of shopping, preparing the baby’s room, and your spouse needing LOTS of rest. What will you do once the baby is here?

Whether giving natural birth delivery or via C-section, your spouse will still need to get her energy and strength back. How can we help her? By building a bond with your new baby!

How can you do this? It’s actually quite simple and will make the years as a dad that much more enjoyable.

Waking up with the baby at night shouldn’t be viewed as a chore. It’s an opportunity! You will quickly realize that your baby only sleeps 2-3 hours at a time for the first few months. When she wakes up you want to change their diaper, put on a sleeper if they need it, and feed them.

If you work full time, mom is home taking care of the baby in the daytime so cut her some slack and take care of the baby at night. Generally, at such a young age the whole process should take between 30-45 minutes.

During this time talking to her about how cute she is, and to quit the fussing in a funny way will make the late night routine enjoyable. You do not want to wake up angry about having to take care of her because she can sense your anger. Always jump up with a smile. After your baby is fed, changed and burped what do you do next to bond with her?

I always like to rock my daughter back to sleep. Throwing something on the TV will keep me up for about 10-15 minutes so she can get into a deep sleep. She will also become more accustomed to you during these moments, which will make it easier to calm her down when she is fussy.

In the event that you must wake your wife up, try to keep it to simple requests. Don’t make the rookie mistake I did on Monday. I asked my wife for help with a diaper and she replied: “You act like you’ve never changed a diaper before!!!” She helped me of course but it was one of those things I could have done myself without bugging her in the middle of the night.

Remember that your time with the baby is valuable and practicing taking care of her when she is a newborn will build a lifetime bond between the two of you. Enjoy every moment and keep a smile on your face!!

What are some tips you can give to other dads? Leave a comment below and let’s open up the discussion!

We’ll talk soon!